RB's Portfolio
Copywriting
Skills
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RB's
writing skills are broad and extensive. Below
are samples of ad copy written for market strategies,
in addition to her desktop publishing skills
in creating the art for print and internet.
Note: The
size and resolution on some were reduced
to fit on this page, and load on your computer
in a timely manner.
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The
words are succinct and speak to the desired young
male audience. The headline ties in with art,
i.e. the head tossed in the air, headline states: "catch..." The
hook to grab the secondary target audience are the
words, "Not what you expected."
The
goal was to strike a balance between too cute and
too maudlin. By adding the grain texture and
one hue for the color, it gave the ad the serious
tone it needed without being too disturbing. It
puts the viewers' eyes focused on the words. The
model is intended to connect to moms.
The
ad and art hit the mark. It was part of WJFA's public
outreach. WJFA provides helpful information
about the types of crimes and what to do once you've
become a victim. The ad also served to get
public awareness about WJFA, which now averages 19,000
hits per month.
Bodine
C.U. wanted to reach a younger market. The
strategy was a campaign that connected to the 20-30
something target market. This ad was one of
a series depicting young upward couples or individuals
in situations that made you think about planning
for the future. The Growing Needs was used
on all the ads. The verbiage made the connection
between what the person needs and Bodine being the
answer.
Instead
of a brochure, RB created a booklet of information
for U.B.'s customers that was part of branding the
company name and marketing it's products and services.
With a booklet, the person is more likely to hold
on to it and view it longer than a brochure.
